Hitson is a local, Cincinnati clothing brand specializing in streetwear. Their motto is, "Where style hits different with every stitch, built for dreamers who never settle. One of a kind, just like you." Not only did I participate in this photoshoot, but I edited all images from it and designed creative post ideas such as magazine covers and lookbooks for their Instagram page.
LIGHTROOM EDITING PROCESS
The Lightroom editing process always began with creating a layer mask separating the subject from the background in order to edit them separately. When group editing, masks were utilized for every part of each subject (i.e. skin, hair, clothes, etc.) so that each feature could be enhanced while still looking cohesive. Lastly, overall edits were made to bring everything together (i.e. decreasing exposure and shadows, and strengthening contrast, blacks, and whites, etc.).
FINAL EDIT GALLERY
