TIRE DISCOUNTERS GRAPHIC DESIGN CO-OP
A semester long co-op located at Tire Discounters (TD) headquarters in downtown Cincinnati, Ohio. Throughout this co-op I worked alongside the marketing team and another co-op to create any and all of TD's or their sub-brands' advertising needs. This involved creating assets for the website, social media, as well as in-store advertising assets, on-site signage, billboards, etc.
SOCIAL MEDIA CONTENT
One of my main roles was creating social media assets for TD campaigns and for their sub-brands. Through this, I learned the different specs for social media assets as well as what will perform best and what won't, helping me optimize certain assets for maximum engagement.
WEBSITE CONTENT
Another huge part of my role was helping create assets for the TD website. This mainly involved making the website's homepage banners, graphics or icons to go on the branding or locations pages, and blog post images. This taught me a lot about SEO (Search Engine Optimization) and what will drive the most traffic to a website.
CARRIAGE HOUSE CAR WASH
Carriage House Car Wash is a sub-brand of Tire Discounters. During this co-op, I had the honor of refreshing and creating new digital, and on-site signage for Carriage House. This involved creating billboards, business cards, gift cards, on-site signs, pillars, and banners, etc. Through this I gained experience working within brand guidelines and creating many different kinds of assets.
MICHELIN PMAX ANIMATIONS
During this co-op, I've really had the chance to explore animating with a lot of creative liberty. The company hadn't had many video assets to begin with, so I've been able to create some of their very first video ad assets from scratch. There are a lot of specs and video times involved with PMAX, so the more the better, meaning I've been able to create tons of videos that will be used all throughout their social media platforms, Google Business Page, etc.
